We were looking for a platform that was stable, flexible and allowed us to produce a book that we knew we'd have control over." "We started looking seriously at the world of ebooks and were horrified at what we discovered. Yet Foulkes says when the project was first discussed in 2011, his team wasn't impressed by existing e-books platforms. The idea: produce a version of the book that would be more portable than a 656-page hardback for people visiting the Côte de Beaune region. & Rudd Press, the company's joint publishing venture with independent publisher Segrave Foulkes. "A lot of people said 'it's a super book, but where's the screen-based version?'," says Christopher Foulkes of Berry Bros. The ebook takes as its core a section of Morris' 2010 hardback book Inside Burgundy – other sections will follow – but adds videos, photography, interactive maps and note-taking features for readers to add their own tasting impressions of the various wines. It makes an interesting case study for independent traditional publishers figuring out the boundaries between ebooks and book-apps. The £14.99 e-book was released on Apple's iBookstore in November 2012, but is getting a serious new year's marketing push.
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